What We Learned

The Farmers’ Market Hub model was implemented on the ground beginning in spring 2018, and wrapped up the fourth farmers’ market season in fall 2021. In 2022 we started implementing a new round of hub development with five new hubs in addition to four existing hubs. We continue to learn so much! Enjoy browsing our library of results:

2019 Pivot to Retail Sales

The Rochester, MN Farmers Market pivoted its Local Line online sales platform to serve household consumers, beginning with the March 21, 2020 market. Here’s the story of how they created a system for online ordering + order assembly at the market + curbside pick-up:

PDF of Presentation | (9.9 Mb)

Rochester Farmers Market



Brought to you by:

Renewing the Countryside logo


MFMA logo


MISA collaborative logo

Current Funding Sources:

Ongoing Project Support:
Statewide Health Improvement Partnership logo


County-level or regional SHIP coordinators provide on-the-ground support and community connections

Past Project Support:
  • MDA Specialty Crop Block Grant 2017-2018
  • MDA Specialty Crop Block Grant 2018-2019
  • MDA Specialty Crop Block Grant 2019-2020
  • USDA Farm-to-School Grant, 2018-2020
  • Extension Risk Management Education Grant, 2019-2021