What We Learned

The Farmers’ Market Hub model was implemented on the ground beginning in spring 2018, and wrapped up the third farmers’ market season in fall 2020. We learned so much over three years of hub operations! Enjoy browsing our library of results:

COVID-19 Pivot to Retail:

The Rochester, MN Farmers Market pivoted its Local Line online sales platform to serve household consumers, beginning with the March 21, 2020 market. Here’s the story of how they created a system for online ordering + order assembly at the market + curbside pick-up:

PDF of Presentation | (9.9 Mb)

Webinar Recording | (1 hr 41 minutes)

Rochester Farmers Market



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Thanks to our Grant Funding Sources: